eMeals Puts Growth on the Menu with New CTO Aaron Kenny

Online meal planning service eMeals.com today announced the expansion of its technical team with the appointment of Aaron Kenny to serve as chief technology officer. Kenny, formerly co-founder and CTO of InternetSafety.com as well as director of engineering at McAfee, was recruited to strengthen the infrastructure required to support the rapid growth of eMeals services – now generating over 1 million meals per week for subscribers to 50 different meal plans.

In the last year, that growth has doubled the number of eMeals dinner meal plan choices available to subscribers while also adding breakfast and lunch options to any dinner plan. Consumers can now select from classic and simple gourmet meals to low-fat, portion control, low carb, gluten-free, vegetarian, natural and organic, clean eating and paleo plans.

The first major project launching under Kenny's leadership is a mobile app scheduled to roll out in March that will enable eMeals subscribers to access weekly menus, recipes and corresponding shopping lists on their smartphones. The app will make eMeals the first fully automated meal planning service to offer a mobile option that provides anytime/anywhere access for subscribers to plan, shop and cook. 

Since joining eMeals, Kenny has also presided over the launch of a new easier-to-navigate website as well as a major upgrade of the proprietary back-end technology that drives weekly menu assembly for each meal plan variation from the service's continually expanding recipe database. He has also increased the company's technical bench strength with a team of engineers with deep experience in the consumer Internet space.

"With a company like eMeals, our back-end technology is critical to the business. The ability to generate 50 different kinds of specialized meal plans every week, efficiently serve a continually expanding customer base, and add new services like our mobile app rests entirely on the talent of the technology team," said eMeals CEO Forrest Collier. "With his entrepreneurial background, Aaron uniquely combines technical vision and business skills that will help us continue to enhance our platform, match our services to customer needs, and further simplify the process of getting meals on the table every morning, noon and night."

At InternetSafety, Kenny developed family protection software that was rated #1 by Consumer Reports, by PC Magazine and by parents in over 150 countries. He joined McAfee to guide the integration of the Safe Eyes product into McAfee after its acquisition of InternetSafety in 2010.

We have been the market leader in online meal planning since 2003, having provided a simple and affordable dinnertime solution to hundreds of thousands of busy people everywhere.  The eMeals team constructs and publishes 50 delicious meal plans and corresponding grocery lists every week based on food style preferences, family size and the current sales at selected grocery stores.  Dinner menu plans include classic family meals, clean eating, paleo, simple gourmet, low-fat, portion control, low-carb, gluten-free, vegetarian, and the natural and organic plan. Add-on breakfast and lunch plans are also available.

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What’s a Diet-Hater’s ‘Diet’?

Jared Koch wants to change the way you eat.

That’s the driving message of his new book, written with Jill Silverman Hough, The Clean Plates Cookbook: Sustainable, Delicious and Healthier Eating for Every Body, which came out last month. So much so that you might be tempted to call it a diet book; the idea is to get healthier, to eat better, to lose weight, etc. But here’s the thing: Koch isn’t going to tell you what to eat. At least not exactly.

There are no strict rules about what you categorically cannot consume in the book. There’s no dogmatic pseudoscience, no labor-intensive juicing regimens. There are recipes that feature steak, bread and butter—all developed in the name of healthy eating.

Koch, who also runs the Clean Plates restaurant guide, spoke to me about this permissive approach to eating over lunch in Beverly Hills recently. While we ate quinoa, bok choy and poached salmon—an order the server noted as being exceptionally healthy—he talked about the more complicated nutritional concept that lies behind this atypical “diet”: bio individuality. According to Koch, the essence of the idea is that “what’s right for me is going to be different from what’s right for you.” In other words, if going gluten-free or vegan changed your life, that’s all fine and good—but your friend or the person behind you in the checkout line may find diet nirvana when they’re consuming plenty of pasta and red meat.

Koch allows that the dogma of some diets is precisely what keeps people wedded to them—sometimes obsessively so. But even if the seemingly lax approach of bio individuality keeps people from defining themselves in terms of their Clean Plates eating habits, he’s not to concerned. “I believe it’s the truth, it’s the reality of the situation, and I didn’t want to move away from that to come up with some type of gimmick.”

And maybe that’s the gimmick in and of itself; an anti-gimmick, if you will. And Koch, who has popped up on daytime television more than a handful of times—and boasts a healthy list of celebrity endorsements on the Clean Plates website—sells it well. That he clearly loves to eat well almost as much as he loves to eat healthy certainly helps. Anyone who can give me a nutritionally sound reasoning for eating a grass-fed rib eye with garlic-chive butter has my ears. 

“I don’t think anything should have to be sacrificed because you’re eating a different way,” Koch says as a way of explaining how such a dish fit into a cookbook that also features the manifesto-like “Five Precepts” of clean eating (#5: “ To feel better immediately, simply reduce your intake of artificial, chemical-laden processed foods.”). “It’s more about adding things than taking things away.”

So here’s your first Clean Plates-approved step: Eat more vegetables. Now, that doesn’t mean you have to eat only vegetables. “People always think ‘plant-based diet’ means vegan,” Koch says, “when plant-based diet means the majority of what you eat are plants.” So pile on some more salad and stop thinking of broccoli as a side dish. Embrace kale. Or learn to make the raw cauliflower tabbouleh from Los Angeles’ M Café, a recipe featured in the book.

The provenance of those extra vegetables (and other ingredients too) need not be strictly immaculate either. While Koch believes strongly in organic farming and sustainably raised meats, he says, “What we try to do in the book is take a good, better, best approach.” So if you’re a budget-conscious shopper, “maybe you don’t buy all organic, and you just focus on things where you’re eating the skin.” When buying meat, grass-fed is best, but antibiotic-free protein is a step up from factory-farmed-raised animals.

“I take a very non-idealist approach,” Koch says of his attitude toward diet. “It’s more about progress than perfection.” So eat more vegetables—and some steak too.

Related stories on TakePart:

• Diet and Nutrition Websites That Don’t Suck

• 100 Days of Real Food: Healthy Food Doesn’t Have to Break the Bank

• Jane Says: If You Believe in Science, Don’t Go Paleo

Willy Blackmore is the food editor at TakePart. He has also written about food, art, and agriculture for such publications as TastingTable, Los Angeles Magazine, The Awl, GOOD, LA Weekly, The New Inquiry, and BlackBook. Email Willy | TakePart.com

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Paleo Recipe Book Review: Can the Paleo Recipe Book Be Really Trusted - SBWire (press release)

After Paleo Recipe Book was released, people all over the world starting giving positive feedback, many of them saying that it is one of the healthiest diet plan today. This is big, as healthy food is a very important aspect for everybody. That means that it is not enough for anonymous readers to start offering personal impressions, it needs to be analyzed and the results documented and you can find the best example in the Paleo Recipe Book Review.

First concept this book brings to discussion is the diet, which to most people means staying away from food for a long time. The book explains how the concept of diet in author's opinion is more like a life style choice and everyday healthy living, than just not eating or eating only certain foods.

What Paleo Recipe Book brings new to the public attention is that organic, natural foods that our great-great-great parents used to consume. Some of them have nothing to do with what people are eating today, either they are buying from the supermarket or growing them themselves. This is what the author of Paleo Recipe Book insisted upon, as the perfect balance between the mind and the body is the most important thing one should focus on, for a happy, fulfilled life.

Sebastien Noel is the author of the diet that has been called “the caveman diet”, because of all the principles used by our ancestors. He is a fitness expert and healthy food enthusiast, who has suffered himself because of the lack of vitamins and natural ingredients in his daily diet plan. So he decided that the best thing to do here is to go back to basics and launched his ideas inside this book, for people all around the world to benefit from it.

The Paleo Recipe Book doesn't only bring to people's attention real facts about health and food, facts that maybe some of us already have heard before and understand, it also offers the possibility to access food recipes, based on the paleo principles. There are 370 recipes inside the book, that can be downloaded when reading the book, and they cover all principles of the theoretical part presented in the book. Meats, vegetables, fruits, seeds, nuts, they are all presented and also spices and herbs, they are all becoming part of the daily plan. So this way food can be extra healthy and also taste very good, as there is no greater flavor than the natural one.

So people who decide to buy the book, will have access to more than 370 complete food recipes, with information and also photos, a nutritional 8 week diet plan for beginners, guidance for spices and herbs, and also instructions in choosing the right foods, the way to cook them etc.

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The Essential Paleo Diet Shopping List - Men's Fitness

When you’re grocery shopping on the Paleo Diet, one thing’s for sure: you won’t be putting many boxes and cans in your cart.

Get ready to shop the perimeter of the store for whole foods, or better yet, head to a farmer’s market for the freshest—and purest—meat and produce you can find. (Specialty health food shops may also carry some Paleo-friendly items the big chains don’t, but you should be able to find most of these foods at your go-to grocer.)

The Paleo Diet Beginner's Guide>>>

So, are you ready to overhaul your diet? We talked to Mark Sisson, author of The Primal Blueprint, and PaleoPlan.com’s nutrition therapist, Neely Quinn, to come up with a list of Paleo-approved foods—and basic guidelines— to get you started.

MEATS
Here are your 10 essential animal proteins. Buy them fresh (rather than processed and cured), hormone- and antibiotic- free, and naturally raised—whenever possible.

BeefBuffalo/BisonChicken/Turkey (take note: all poultry should be eaten skinless)DuckEggsGame Meats (think: rabbit, venison, wild boar)GoatLambOrgans (kidneys, livers, marrow, sweetbreads, and tongue)Pork

Meat Gets Nutrition Labels>>>

FISH
Now, this is by far from an exhaustive list of Paleo-friendly fish, but these are the most common varieties you’ll see in a market or on a menu. Always go for wild-caught fish over farmed, if you can, and eat the canned kind—like tuna and salmon—sparingly.

AnchoviesBassCodFlounderHalibutMahi MahiSalmonSardinesShellfish (including crab, clams, lobster, mussels, scallops, and shrimp)Tuna

What Are The Best Fish to Eat?>>>

FRUITS
There are no fruits that aren’t allowed on Paleo, and most experts recommend eating them at every meal. So instead of a list—we’re giving you three simple guidelines to think about when buying:

Limit high-sugar fruits, such as bananas, dates, mangoes, pineapple and watermelon, especially if you’re trying to lose weight.Buy dried fruits, but consume them in moderation (read: sprinkle a spoonful on your salad or mix a few in when you’re snacking on nuts). They have a greater concentration of sugars, so they pack a bigger glycemic punch—meaning they aren’t the best for keeping your stomach full and your appetite stable.Don’t forget avocados. They’re technically a fruit as well as a healthy fat.

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Paleo Cereal For Breakfast - Babble

Now that I’m playing around with Paleo, I’m loving so many of the effects of removing grains from my diet and focussing on grass-fed meats and organic veggies. And while one of the typical Paleo effects is fewer cravings, I’m a creature of habit and sometimes miss a big bowl of cereal with ice-cold milk poured over the top. Now, with my morning Cereal Bowl, you don’t have to go without! Here’s the secret to waking up to cereal…the Paleo way!

Paleo Cereal Bowl

Place everything in a large bowl. Grab a spoon. Eat and enjoy!

The Walt Disney Company supports Babble as a platform dedicated to honest, engaged, informed, intelligent and open conversation about parenting. However, the opinions expressed on this site are those of individual parents/writers and do not reflect the views of Disney. In addition, content provided on this site is for entertainment or informational purposes only and should not be construed as medical advice, diagnosis, treatment, or safety advice. View the original article here